Statistics, research and analysis round-up
A round-up of statistics, analysis and research that I spotted this week.
Book review: Where's the sausage? by David Taylor
Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.
Hear hear: credibility by media type in Canada
A Canadian study provides a welcome reality check: credibility of new media is rated significantly lower than old media
Mark Borkowski on role of a publicist
Mark Borkowski provides a useful insight in dealing with celebrity PR following Heather Mills’ appearance on GMTV last week.
Statistics, research and analysis round-up
A round-up of statistics, analysis and research that I spotted this week.
Statistics, research and analysis round-up
A round-up of statistics, analysis and research that I spotted this week.
What's the difference between marketing and public relations?
Many visitors to my site want to know the difference between marketing and public relations. Here’s my answer.
Statistics, research and analysis round-up
A round-up of statistics, analysis and research that I spotted this week.
Time for a new definition of marketing?
The UK’s Chartered Institute of Marketing is trying to come up with a new definition of marketing.
Building a website using the WordPress content management system
Find out how I built a website for the British Marine Electronics Association using the Wordpress content management system.
