---
title: "Pre-2014 blog archive"
url: https://www.simonwakeman.com/blog/category/pre-2014-blog-archive/page/2/
description: "Posts by Simon Wakeman in the Pre-2014 blog archive category. Page 2 of 63."
author: Simon Wakeman
---
# Pre-2014 blog archive

## [Flight MH370, crisis public relations and social media](https://www.simonwakeman.com/blog/2014/03/19/flight-mh370-crisis-public-relations-and-social-media/)

19th March 2014

Two interesting articles looking at the public relations and social media implications of this unprecedented crisis situation.

## [Custom barcodes as a call to action](https://www.simonwakeman.com/blog/2014/03/18/custom-barcodes-as-a-call-to-action/)

18th March 2014

Is there a good reason for using a barcode scanned by a native mobile app as a call to action on advertising?

## [Generational differences](https://www.simonwakeman.com/blog/2014/03/17/generational-differences/)

17th March 2014

An interesting research project from Ipsos MORI looking at the differences between four generational based cohorts.

## [Communicate to Inspire – leadership communications](https://www.simonwakeman.com/blog/2014/03/06/communicate-to-inspire-leadership-communications/)

6th March 2014

“Communicate to Inspire – A Guide for Leaders” is Good Relations Group Chairman Kevin Murray’s latest book on the communications skills that organisational leaders need.

## [Why "Share a Coke" was a successful integrated marketing campaign](https://www.simonwakeman.com/blog/2014/02/07/why-share-a-coke-was-a-successful-integrated-marketing-campaign/)

7th February 2014

A successful 2013 campaign shows the value of an integrated approach and why social is more than just a channel.

## [Leaving local government for an exciting new opportunity](https://www.simonwakeman.com/blog/2014/02/07/leaving-local-government-for-an-exciting-new-opportunity/)

7th February 2014

It’s time to move on from local government and take on an exciting new opportunity with Deeson Group in April.

## [A GDS for local government?](https://www.simonwakeman.com/blog/2014/01/08/a-gds-for-local-government/)

8th January 2014

My thinking on a Government Digital Service approach to local government digital.

## [Cision Top 10 UK PR blogs](https://www.simonwakeman.com/blog/2014/01/08/cision-top-10-uk-pr-blogs/)

8th January 2014

My blog’s been ranked in Cision’s top 10 UK PR blogs.

## [Sharpening the saw for 2014](https://www.simonwakeman.com/blog/2014/01/03/sharpening-the-saw-for-2014/)

3rd January 2014

My personal commitments to learning and more in 2014.

## [The science of persuasion](https://www.simonwakeman.com/blog/2014/01/02/the-science-of-persuasion/)

2nd January 2014

A great little video looking at some of the scientific principles behind persuasion.