Flight MH370, crisis public relations and social media
Two interesting articles looking at the public relations and social media implications of this unprecedented crisis situation.
Custom barcodes as a call to action
Is there a good reason for using a barcode scanned by a native mobile app as a call to action on advertising?
Generational differences
An interesting research project from Ipsos MORI looking at the differences between four generational based cohorts.
Communicate to Inspire – leadership communications
“Communicate to Inspire – A Guide for Leaders” is Good Relations Group Chairman Kevin Murray’s latest book on the communications skills that organisational leaders need.
Why "Share a Coke" was a successful integrated marketing campaign
A successful 2013 campaign shows the value of an integrated approach and why social is more than just a channel.
Leaving local government for an exciting new opportunity
It’s time to move on from local government and take on an exciting new opportunity with Deeson Group in April.
A GDS for local government?
My thinking on a Government Digital Service approach to local government digital.
The science of persuasion
A great little video looking at some of the scientific principles behind persuasion.
