Black, white and the reality of grey

SimonOff topic

As a wet-behind-the-ears graduate my first real job was as a graduate trainee at retailer Boots. I joined the marketing scheme in their Nottingham head office. I spent many hours in meeting rooms being drilled in the disciplines of marketing and management. One of the mantras that Boots drilled into us was a management philosophy called value-based management (VBM). At … Read More