Digital neanderthals, marketing and the shiny new things
Why content marketing is important to the future of marketing despite the profession’s tendency to rush into the big new thing.
Why content marketing is important to the future of marketing despite the profession’s tendency to rush into the big new thing.
Is there a good reason for using a barcode scanned by a native mobile app as a call to action on advertising?
A successful 2013 campaign shows the value of an integrated approach and why social is more than just a channel.
Overcoming hardwired habits to change behaviour for the long term.
OK, so that’s a pretty big question for Tuesday night when I’ve on the go since 6.15am. But in my quest to answer it, I’m … Read More
An interesting feature in this week’s Marketing Week magazine that I contributed to which looks at the changing role of public relations from research by the Public Relations Consultants Association (PRCA).