Why content marketing is important to the future of marketing despite the profession’s tendency to rush into the big new thing.
OK, so that’s a pretty big question for Tuesday night when I’ve on the go since 6.15am. But in my quest to answer it, I’m going to be assisted by some useful material sent through to me from Steven Van Belleghem – author of The Conversation Manager – who gets marketing, social, technology and how it all mashes together. It’s … Read More
An interesting feature in this week’s Marketing Week magazine that I contributed to which looks at the changing role of public relations from research by the Public Relations Consultants Association (PRCA).