What do senior managers want to know about social media?


I’m putting together a new course about social media in the public sector.

This time I’m focussing on senior managers, heads of service, assistant directors in the public sector – and creating a unique course that gives this audience what they need to know about social media from one day spent out of the office.

I’ve been running practical courses on social media for some time now – focussing on the more hands-on aspects of social media that communications and engagement practitioners want to know about (in fact there’s one coming up in December in Leeds if that’s what you’re looking for).

Getting the content right for the senior audience is a challenge – I’ve got a few ideas based on discussions I’ve had with many senior managers, but I thought it would be a good idea to get some ideas from the community…so if you’re a senior public sector manager what would you want to get out of a one-day social media course with ongoing coaching/support?

And if you’d like to send your boss on the course, what do you think they need to know about?

Let me know in the comments below, drop me an email (simon@www.simonwakeman.com) or find me on Twitter.