There’s an interesting piece in this week’s Local Government Chronicle (LGC) about social media and councils.
I’m not saying that because I’m quoted in it, but because it’s a decent look at a number of different people’s perspectives on the topic.
The piece also references the LGiU‘s excellent paper on social media in councils: Local Government 3.0 – which is well worth a read in itself.
One of the key things I’d pick out of the LGC piece is that social media is only part of a communications strategy – it’s not a communications strategy in itself. How appropriate social media is compared to other tools depends on the campaign objectives, target audiences, key messages and a whole lot more.
But equally it’s a tool that needs to be considered for use in all communications strategies by councils – and at the moment that’s not something that’s happening as much as it should.
LGC on social media – "Now tweet this…"
About SIMON
I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.