Jon Bounds has a really good guide to using free online tools to monitor Twitter for mentions of your company, organisation, brand, place etc.
Great stuff – check it out on Jon’s blog here.
How-to guide to monitoring Twitter
About SIMON
I work with founders and senior leaders in rapid growth businesses. My focus is building resilience, coherence and high performance in teams and organisations to enable sustainable business growth.
am about to write my project am considering writing about use of social media as a pr tool wish i could get more material