Jon Bounds has a really good guide to using free online tools to monitor Twitter for mentions of your company, organisation, brand, place etc.
Great stuff – check it out on Jon’s blog here.
How-to guide to monitoring Twitter

About SIMON
I work with technology-centric businesses as an interim Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for scaling technology businesses and I write a newsletter called Build for leaders who are building brilliant companies.