---
title: "How Barack Obama raised the social media campaigning bar"
url: https://www.simonwakeman.com/blog/2009/01/21/how-barack-obama-raised-the-social-media-campaigning-bar/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2009-01-21T20:16:59+00:00
modified: 2026-04-11T16:25:06+00:00
author: Simon Wakeman
---
# How Barack Obama raised the social media campaigning bar

## How Barack Obama raised the social media campaigning bar

Much has been written about how Barack Obama used social media as part of his campaigning mix in his presidential campaign – and no doubt his team will continue to innovate and work effectively in this space in the coming months.  
[Edelman](http://www.edelman.com) has a really good white paper on their website that sets out what Obama’s team did and provides some useful strategic tips that can apply to many different organisations and campaigns:  
[![Edelman chart](https://www.simonwakeman.com/wp-content/uploads/2009/01/clipboard01.jpg "Edelman chart")](https://www.simonwakeman.com/wp-content/uploads/2009/01/clipboard02.jpg)  
Check out the full whitepaper [here](http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf).