How Barack Obama raised the social media campaigning bar


Much has been written about how Barack Obama used social media as part of his campaigning mix in his presidential campaign – and no doubt his team will continue to innovate and work effectively in this space in the coming months.

Edelman has a really good white paper on their website that sets out what Obama’s team did and provides some useful strategic tips that can apply to many different organisations and campaigns:

Edelman chart

Check out the full whitepaper here.