Much has been written about how Barack Obama used social media as part of his campaigning mix in his presidential campaign – and no doubt his team will continue to innovate and work effectively in this space in the coming months.
Edelman has a really good white paper on their website that sets out what Obama’s team did and provides some useful strategic tips that can apply to many different organisations and campaigns:
Check out the full whitepaper here.
How Barack Obama raised the social media campaigning bar
About SIMON
I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.
