PR theory and social media

PR theory and social media

Having completed the CIPR diploma last year, I’m still a sucker for PR theory.
But there are times when I wonder whether the theory is really in touch with reality, especially as the business of public relations is changing so much at the moment.
So the chart below, produced by David Phillips, was great to see:

Grunig & Grunig vs social media

(click the image to see it full size – easier to read the text on most browsers)
It’s great because it relates a classic PR theory, that most PR students will know inside out, to some of the contemporary practices that are changing public relations right now.


I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.