---
title: "Statistics, research and analysis"
url: https://www.simonwakeman.com/blog/2008/01/27/statistics-research-and-analysis/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2008-01-27T08:00:08+00:00
modified: 2026-04-11T16:25:11+00:00
author: Simon Wakeman
---
# Statistics, research and analysis

## Statistics, research and analysis

[There?s never been so much media-multitasking](http://www.marketingcharts.com/television/study-theres-never-been-so-much-media-multitasking-3145/?camp=newsletter&src=mc&type=textlink "3 days, 2h30 ago, in media+consumption sra")  
The only way for people to keep up with the deluge of media options is to multitask – and that?s just what has happened, according to BIGresearch?s 11th Simultaneous Media Survey.

[Social media will ?make or break brands?](http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=4027&Title=Social_media_will_%E2%80%9Cmake_or_break_brands%E2%80%9D "4 days, 2h52 ago, in marketing sra web2.0")  
Highly influential, outspoken, with a loyal following and the power to make or break brands at will are identified in Experian’s new report “The Impact of Social Networking in the UK”

[Edelman Trust Barometer 2008 – key findings](http://www.edelman.co.uk/trustbarometer/files/trust-barometer-key-findings.pdf "4 days, 3h15 ago, in edelman research sra")  
The highlights from Edelman’s annual trust research available to download.

[Customer Focus: Decade of Data](http://www.vertisinc.com/files/PressReleases/080114PR_VertisCustomerFocus_DecadeOfData.pdf "6 days, 16h32 ago, in media sra statistics")  
Resarch looking at US entertainment preferences and media usage patterns since 1998.

Find more statistics, research and analysis [here](https://www.simonwakeman.com/category/statistics-and-analysis/).