---
title: "Elements of branding"
url: https://www.simonwakeman.com/blog/2008/01/21/elements-of-branding/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2008-01-21T07:02:17+00:00
modified: 2026-04-11T16:25:11+00:00
author: Simon Wakeman
---
# Elements of branding

## Elements of branding

For those who studied chemistry back in their school days the [periodic table](http://en.wikipedia.org/wiki/Periodic_table) will be a dim and distant memory.

For a bit of a Monday morning distraction, here’s a marketing version from the folks at Kolbrener:

[![image](https://www.simonwakeman.com/wp-content/uploads/2008/01/image.png)](http://www.kolbrenerusa.com/elements.htm)

Check it out at [http://www.kolbrenerusa.com/elements.htm](http://www.kolbrenerusa.com/elements.htm "http://www.kolbrenerusa.com/elements.htm").