---
title: "Statistics, research and analysis round-up"
url: https://www.simonwakeman.com/blog/2007/11/11/statistics-research-and-analysis-round-up-12/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-11-11T08:00:11+00:00
modified: 2026-04-11T16:25:12+00:00
author: Simon Wakeman
---
# Statistics, research and analysis round-up

## Statistics, research and analysis round-up

[More people growing comfortable with and trusting web 2.0 tools](http://home.businesswire.com/portal/site/home/index.jsp?epi_menuItemID=887566059a3aedb6efaaa9e27a808a0c&ndmViewId=news_view&ndmConfigId=1000008&newsId=20071107005920&newsLang=en "2 days, 2h29 ago, in social+media sra trust")  
More than 36% of Web users ?highly trust? the information they receive from friends and acquaintances in their online social networks. But isn’t the trust in the friend/acquaintance, rather than the channel through which information is communicated?

[Multitasking Media Users Merge Internet with TV, Other Media – Marketing Charts](http://www.marketingcharts.com/television/multitasking-media-users-merge-internet-with-tv-other-media-2313/?camp=newsletter&src=mc&type=textlink "2 days, 2h32 ago, in digital+channels internet media sra tv")  
Internet users are multitasking more than ever by incorporating various media into an interconnected media experience. And watching television while online (58.3% of respondents) is the most common offline activity connected with internet consumption.

[Edelman – the online world: a new constituency](http://www.sixtysecondview.com/wp-content/uploads/2007/11/online-advocacy-research-2007-short-version.ppt "3 days, 3h12 ago, in advocacy edelman research sra")  
Global research from Edelman looking at online influencers and advocacy in France, Germany, UK and the USA.

Find more statistics, research and analysis [here](https://www.simonwakeman.com/category/statistics-and-analysis/).