---
title: "Statistics, research and analysis round-up – w/e 13 July 2007"
url: https://www.simonwakeman.com/blog/2007/07/13/statistics-research-and-analysis-round-up-we-13-july-2007/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-07-13T20:24:04+00:00
modified: 2026-04-11T16:25:14+00:00
author: Simon Wakeman
---
# Statistics, research and analysis round-up – w/e 13 July 2007

## Statistics, research and analysis round-up – w/e 13 July 2007

[PR industry’s adoption of social media](http://hubbub.typepad.com/blog/2007/06/relating-to-the.html)  
Good white paper on how the PR industry is shaping up to the challenges of social media and finding new competition a challenge in that space.

[Marketing Pilgrim Essays](http://www.marketingpilgrim.com/internet-marketing-books/)  
A free e-book with insights on search engine optimization, pay-per-click management and social media marketing.

[Ninety per cent of marketers want to launch social media projects](http://brandstrategy.wordpress.com/2007/07/09/ninety-per-cent-of-marketers-want-to-launch-social-media-projects/)  
Survey from Lewis PR shows enthusiasm for social media also shows a fair amount of reluctance among marketers too. \[The survey’s press release is in the news section of the [Lewis PR website](http://www.lewispr.com/), but it’s a nasty flash site so I can’t link to the release itself\]

[Participation in US social media](http://www.businessweek.com/magazine/content/07_24/b4038405.htm)  
Good visual from [BusinessWeek](http://www.businessweek.com), based on [Forrester](http://www.forrester.com)‘s data, looking at who’s using which social media tool in the US.

[Pew/Internet home broadband adoption statistics for US](http://www.pewinternet.org/PPF/r/217/report_display.asp)  
47% of US adults have high-speed internet connections at home.

[UK attitudes to mobile advertising](http://www.mobilemarketingmagazine.co.uk/2007/07/research-highli.html)  
Looks at different types of mobile advertising tools and their effectiveness with different customer groups.

[People want expert-generated content](http://www.e-consultancy.com/news-blog/363736/research-shows-that-the-public-is-calling-for-the-return-of-expert--generated-content.html)  
Web users are turning back to experts they can trust in the face of untrustworthy user-generated content. Not convinced on this one – people place trust in bloggers (they know), not just blogs generally.

[Virtual worlds not just for grown-ups](http://clickz.com/showPage.html?page=3626340)  
Report from ClickZ on the growth of virtual worlds tailored to younger audiences.

Find more statistics, research and analysis [here](https://www.simonwakeman.com/category/statistics-and-analysis/).