Accepting second best


Little Chef sign

Every day on my drive to work I pass a Little Chef restaurant.

Around six months ago it had new fascia signs installed, but this one on the front appeared to be too small for the sign it replaced, leaving a fair-sized and visible gap on the left hand side.

Since then the sign hasn’t been replaced or fixed up.

If you settle for second best on the outside of your business, what does that tell your customers about what goes on inside?

[tags]little+chef, branding, signage, visual+identity, customer+experience[/tags]