---
title: "Chip Griffin on the new media cocktail"
url: https://www.simonwakeman.com/blog/2007/07/04/chip-griffin-on-the-new-media-cocktail/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-07-04T20:51:54+00:00
modified: 2026-04-11T16:25:15+00:00
author: Simon Wakeman
---
# Chip Griffin on the new media cocktail

## Chip Griffin on the new media cocktail

![image](https://www.simonwakeman.com/wp-content/uploads/2007/07/image.png)

Convergence and niches are the two main themes of Chip Griffin’s new e-book “[The New Media Cocktail](http://www.pardonthedisruption.com/2007/06/the-new-media-c.html)“.

At 31 pages it’s not a quick read, but it’s well worth the time investment as piece of thought leadership on how the media landscape is changing.

Chip talks about how convergence of media channels, professional and user content, applications and content is changing media, and how the power of this convergence will be focussed on niches – potent groups of people with similar interests.

You can download Chip’s PDF from [http://www.pardonthedisruption.com/NewMediaCocktail.pdf](http://www.pardonthedisruption.com/NewMediaCocktail.pdf "http://www.pardonthedisruption.com/NewMediaCocktail.pdf").