---
title: "Inside Innocent"
url: https://www.simonwakeman.com/blog/2007/06/21/inside-innocent/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-06-21T21:00:48+00:00
modified: 2026-04-11T16:25:15+00:00
author: Simon Wakeman
---
# Inside Innocent

## Inside Innocent

A couple of weeks ago I [posted](https://www.simonwakeman.com/2007/06/06/is-the-innocent-brand-losing-its-magic/) some thoughts about the [Innocent](http://www.innocentdrinks.co.uk) brand. Interestingly Dan from Innocent picked up the post and commented on some of the issues I raised.

[David Taylor](http://wheresthesausage.typepad.com/my_weblog/) has gone one step further and taken Innocent up on their open invitation to pay a visit to their HQ. He met up with Dan and has two [interesting](http://wheresthesausage.typepad.com/my_weblog/2007/06/my_trip_to_frui.html) [posts](http://wheresthesausage.typepad.com/my_weblog/2007/06/inside_innocent.html) about his visit – well worth a read.

Bit slow on blogging this one, as it’s been a crazy week without any time to blog – more on that later.