Quote of the day


Every consumer experiencing a brand for the first time has taken a journey.

If well constructed, that journey will have been unique to the customer, will have been formed of an interlocked sequence of communications and will have occurred in multiple media – including word of mouth.

Gavin Hilton (Planning Director, WWAV Rapp Collins), PrecisionMarketing magazine, 1 June 2007.

I agree.

[tags]WWAV+Rapp+Collins, brand+experience[/tags]