Quote of the day

Quote of the day

Every consumer experiencing a brand for the first time has taken a journey.

If well constructed, that journey will have been unique to the customer, will have been formed of an interlocked sequence of communications and will have occurred in multiple media – including word of mouth.

Gavin Hilton (Planning Director, WWAV Rapp Collins), PrecisionMarketing magazine, 1 June 2007.

I agree.

[tags]WWAV+Rapp+Collins, brand+experience[/tags]

About SIMON

I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.