---
title: "Chewing the new PR fat once again"
url: https://www.simonwakeman.com/blog/2007/06/06/chewing-the-new-pr-fat-once-again/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-06-06T20:34:14+00:00
modified: 2026-04-11T16:25:16+00:00
author: Simon Wakeman
---
# Chewing the new PR fat once again

## Chewing the new PR fat once again

I spent yesterday up in London once again at the [Delivering the New PR 2.0 conference](http://www.dontpanicprojects.com/New%20PR2%20London%205%20June%20PDF%20Brochure.pdf).

![London3](https://www.simonwakeman.com/wp-content/uploads/2007/06/london3.jpg)

The day seemed to present a pretty good balance between exponents of new tools in PR and the pragmatists – I came away thinking about a few things differently and certainly built on my existing knowledge of social media.

It was good to catch up with [Stuart](http://www.stuartbruce.biz), [Ian](http://www.twopointouch.com), [Andy](http://www.eventualities.blog.co.uk/), [David](http://leverwealth.blogspot.com/) and [Neville](http://www.nevillehobson.com) (briefly!) as well as meeting a few new faces too.

My ever-ringing mobile phone stopped me meeting PR blogger [Stephen Davies](http://www.prblogger.com), although we’re both on the bill at the [CIPR Northern Conference](http://www.cipr.co.uk/northernconference/) later this month so I’m sure we’ll meet properly then.

![London4](https://www.simonwakeman.com/wp-content/uploads/2007/06/london4.jpg)

Two members of the marketing and PR team at [Medway Council](http://www.medway.gov.uk) joined me at the conference and got a good grounding in how PR is changing and social media is having on impact on PR practice (without making all the “old” PR skills redundant).

If you’re looking for a good basic social media conference then you could do worse (and pay more) than heading along to the next instalment in the Delivering the New PR series.

Disclosure: Free place at the conference and pictures thanks to [Andy and Nicky](http://www.dontpanicprojects.com).