Statistics, research and analysis round-up – w/e 4 May 2007


Almost half of users dismiss advertising on social networks
Research by NMA/Brand Strategy suggests 49% of respondents rated ads on sites like Friends Reunited, Bebo, MySpace or Facebook as ‘bad’. I’m not exactly sure what a bad rating means, but it’s not good!

Europe’s digital economy growing strongly
More households embrace convergence between fixed, mobile and Internet services. Almost 30% are now connected to the internet via high-speed broadband links and households increasingly use mobile phones as fixed lines become less popular.

UK Search Engine Marketing Report 2007
E-consultancy’s latest research offering looks at search engine marketing. Free sample content, but you’ll have to pay for the full report. Based on the quality of previous E-consultancy research I’ve read, it’ll be worth paying for.

Find more statistcs, research and analysis here.