Technorati, Ogilvy and verbal diarrhoea

Technorati, Ogilvy and verbal diarrhoea

James Byford and Antony Mayfield have blogged about the Technorati/Ogilvy link-up that was announced last week.
James is probably more troubled by the whole thing than I am. Maybe I’m being oversimplistic in my thinking but this looks to me like a bit of a branding exercise for both parties. Certainly as Antony and Simon Collister noted, Technorati hasn’t shied away from outside investment/partnerships in the past with the Edelman link-up.
The main aspect of the announcement that stands out to me is that much was said in the respective news releases and posts, but it all meant so little. I thought this when I read the initial posts, and Johnnie Moore seems to have been thinking along the same lines.
Johnnie has posted a brilliant critique of some of the copy used in the Technorati/Ogilvy announcements. His post is well worth reading for its analysis of some of the hype and jargon that fills many such announcements.
It’s a worthy warning shot for anyone writing this kind of copy – writing in plain English so people actually know what you mean is so much more powerful than using jargon that disguises your intended meaning. Unless, of course, that’s your intention…

About SIMON

I work with technology-centric businesses as an interim Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for scaling technology businesses and I write a newsletter called Build for leaders who are building brilliant companies.