Marketing and Google Notebook

Marketing and Google Notebook

Google Notebooks logo
Google Notebook is a great little tool – it allows you to clip information you find on the web and store it in a central notebook.
Combined with the browser extension it makes collecting and storing snippets of information from the web very easy. You can publish your notebook to the world as a web page, or just share it with selected collaborators.
Here are just a few ways marketers could take advantage of this tool:

  • Competitor research – clip key information or news stories about your competitors and share it regularly with your team
  • Email marketing – when you get marketing emails that’re really good and worth keeping, clip them to use as a case study in the future (and yes I also do this for the really bad ones too!)
  • Create RSS feeds to share your notes with your colleagues or customers (tip: use a web to RSS tool like Feed43)
  • Keeping a watch – use the notebook search to see what other people are clipping about you or your company

What other ways can you think of for marketers to use Google Notebook?

About SIMON

I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.