UK marketers and businesses may not be aware of some new rules for UK companies using websites and email that were introduced on 1 January 2007.
There is a range of laws that affect UK companies or businesses operating online, including the Electronic Commerce (EC Directive) Regulations 2002. However the new requirements have come from an amendment to the Companies Act.
The Register sums up the main requirements pretty succintly:
Every company should list its company registration number, place of registration, and registered office address on its website as a result of an update to the legislation of 1985. The information, which must be in legible characters, should also appear on order forms and in emails. Such information is already required on “business letters” but the duty is being extended to websites, order forms and electronic documents.
What’s required is pretty common practice anyway, but it’s worth being aware of what’s required if only to avoid the possibility of a fine.