RSS and predictions for 2007

SimonGeneral

The blogosphere is alive with predictions for 2007 – one of the best set I’ve seen is over at Read/Write Web.

A prediction I wholeheartedly agree with is that the use of RSS by consumers and publishers will explode next year. All the ingredients for this now seem to be in place, with as IE7 with its in-built RSS support dominating the Microsoft share of internet browsers.

One such service that has already appeared is the new Edelman/Newsgator launch of Hosted Conversations (covered here and here).

I’m sure this will be one of the first of a slew of new services that close the gap between advertising and social media conversations. There are already a few services that integrate RSS-fed content into more traditional web advertising formats, but Hosted Conversations adds the infrastructure and content moderation that makes this more attractive to big advertisers.

It’ll be interesting to see how the service shows up once it’s live for a real client campaign. I wonder how it will deal with some content owners (bloggers) not wanting their feed content repurposed in this way – and whether content owners will welcome this way of republishing their content.

The service is only available to Edelman clients, although I’m sure over time if it’s a success it’ll be made more generally available.