---
title: "The new marketing for beginners"
url: https://www.simonwakeman.com/blog/2006/10/25/the-new-marketing-for-beginners/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2006-10-25T05:54:00+00:00
modified: 2026-04-11T16:25:27+00:00
author: Simon Wakeman
---
# The new marketing for beginners

## The new marketing for beginners

Matthew Stibbe at [Bad Language](http://www.badlanguage.net) has a [great post about new marketing techniques](http://www.badlanguage.net/?p=303).  
It’s a pretty long one, but is well worth the time investment as Matthew looks at some interesting UK case studies – and not the usual ones that we regularly read about.  
I certainly learnt a few things, and it made me challenge my thinking in some areas of marketing. Thanks Matthew!