The latest round of ChangeThis manifestos has just been published, and a couple are particularly interesting for marketing and PR people engaged with social media.
provides a great manifesto that introduces the basics of Web 2.0, and most importantly helps explain what it could mean for your organisation.
Looking more specifically at blogging, ChangeThis has also republished Debbie Weil‘s manifesto on the basics of business blogging. This manifesto provides a good, jargon-free explanation about why blogging should be on most business people’s to-do list.
Social media in ChangeThis manifestos

About SIMON
I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.