---
title: "Launching Behind the Spin online"
url: https://www.simonwakeman.com/blog/2008/04/07/launching-behind-the-spin-online/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2008-04-07T19:13:31+00:00
modified: 2026-04-11T16:25:10+00:00
author: Simon Wakeman
---
# Launching Behind the Spin online

## Launching Behind the Spin online

Last week I pushed the button to set live a new website I’ve been working on since January this year.

 ![image](https://www.simonwakeman.com/wp-content/uploads/2008/04/image.png)

Behind the Spin ([www.behindthespin.com](http://www.behindthespin.com)) is the online version of the [CIPR](http://www.cipr.co.uk)‘s magazine for public relations students and young practitioners.

The magazine has been around for a few years in its offline format, but recently [Richard Bailey](http://prstudies.typepad.com/weblog/) from [Leeds Metropolitan University](http://www.leedsmet.ac.uk) has taken over the reins and led the [creation of the new website](http://prstudies.typepad.com/weblog/2008/03/magazine-20.html).

Richard asked me to run the technical side of the website, so I can take no credit for any of the high quality content on the site.

The site has been created using [WordPress](http://www.wordpress.org) and uses a heavily modified version of the commercially available [Revolution](http://news.revolutiontheme.com/) theme.  It’s a great example of how an open source blog content management system can be used to create a website that isn’t a blog (I almost said “traditional”, but you know what I mean).

With features like commenting and RSS feeds, the site does have some features in common with a blog, but it’s not a blog. Richard calls it a “blogazine”, which probably sums it up pretty well.

I’d commend the site to prospective and current public relations students and people new to the profession too. Sign up for content by [RSS](http://feeds.feedburner.com/BehindTheSpin) or [email](http://www.behindthespin.com/) and read some of the freshest thinking from PR students in the UK (and soon overseas too).