---
title: "Statistics, research and analysis round-up"
url: https://www.simonwakeman.com/blog/2007/09/16/statistics-research-and-analysis-round-up-7/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-09-16T07:00:15+00:00
modified: 2026-04-11T16:25:13+00:00
author: Simon Wakeman
---
# Statistics, research and analysis round-up

## Statistics, research and analysis round-up

[Multichannel data utilisation is marketers’ greatest challenge](http://www.alterian.com/downloads_with_reg_1.aspx?id=0:34540 "2 days, 3h53 ago, in analysis data marketing sra")  
Multichannel data utilisation is marketers’ greatest challenge, cited by almost 30 percent of respondents to a recent survey of marketers attending the Alterian Annual Summit, held in Chicago in August.

[Teens learn about new TV shows from TV, not internet](http://www.marketingcharts.com/television/teens-learn-about-new-tv-shows-from-tv-not-internet-1620/?camp=newsletter&src=mc&type=textlink "2 days, 3h56 ago, in internet sra tv word+of+mouth")  
Most teens (51%) find out about new TV shows from TV ads and promos, though buzz is also a high source of information, specifically conversations with friends or boy/girlfriends (33%), and other kids in school (28%), according to an OTX study.

[Americans’ blogging behaviour](http://www.synovate.com/current/news/article/2007/08/new-study-shows-americans-blogging-behaviour.html "5 days, 3h15 ago, in blogging public+relations sra us")  
According to a recent Synovate/Marketing Daily survey, 8 out of 10 Americans know what a blog is and almost half have visited blogs.

[Alternative advertising media](http://www.mediamark.com/PDF/Billboards%20TV%20Product%20Placement%20Tops%20In%20Consumer%20Interest%20In%20Alternative%20Advertising%20Media.pdf "5 days, 3h17 ago, in advertising marketing sra")  
Billboards and TV product placement top the list of alternative advertising media about which consumers express the most interest, according to research data from Mediamark Research Inc.

[Sports TV and multi-tasking](http://www.srgnet.com/pdf/Sports%20TV%20and%20Multitasking%20Release%20-%20June%2028%2007.pdf "5 days, 3h19 ago, in media sra")  
American sports fans are doing a lot more than just sitting back and watching the big game on TV – they?re simultaneously connected with others and more engaged with advertising.

[ANA accountability study](http://www.marketingcharts.com/topics/financial/ana-accountability-study-marketing-finance-not-on-same-metrics-page-1551/?camp=newsletter&src=mc&type=textlink "5 days, 3h22 ago, in marketing marketing+analysis sra")  
Formal marketing accountability programs are becoming an accepted business practice among marketers, but dissatisfaction about marketing measurement and internal marketing accountability processes is rampant, according to a new study.

Find more statistics, research and analysis [here](https://www.simonwakeman.com/category/statistics-and-analysis/).