---
title: "Marketing with interactive media"
url: https://www.simonwakeman.com/blog/2007/05/01/marketing-with-interactive-media/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-05-01T05:28:37+00:00
modified: 2026-04-11T16:25:18+00:00
author: Simon Wakeman
---
# Marketing with interactive media

## Marketing with interactive media

![Interaction - all change: marketing in addressable media](https://www.simonwakeman.com/wp-content/uploads/2007/04/thisyearnextyear.jpg) If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from \[GroupM\](http://www.groupm.com). Called “Interaction – all change: marketing in addressable media”, the report raises some interesting points about how internet protocol is changing marketing. At 64 pages it’s not a quick read, but it’s worth downloading for the international data alone as well as the insightful and challenging narrative. The \[full report\](http://simonandrews.typepad.com/big\_picture/files/thisyearnextyear\_interaction.pdf) is available for download from Simon Andrews’ blog \[here\](http://simonandrews.typepad.com/big\_picture/2007/04/this\_year\_next\_.html).