---
title: "Statistics, research and analysis round-up – w/e 6 April 2007"
url: https://www.simonwakeman.com/blog/2007/04/06/statistics-research-and-analysis-round-up-we-6-april-2007/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-04-06T21:43:28+00:00
modified: 2026-04-11T16:25:19+00:00
author: Simon Wakeman
---
# Statistics, research and analysis round-up – w/e 6 April 2007

## Statistics, research and analysis round-up – w/e 6 April 2007

[Mobiles and advertising in the UK](http://www.greenfieldscommunications.co.uk/releases/QResearch_MobAd_030407.pdf)  
Only one third of 11 to 20 year olds want to receive advertising on their mobile phones, but more than two thirds would be happy to receive targeted information. Picture formats win out against text and video too.  
[  
Top UK businesses not addressing mobile SEO](http://www.mobilemarketingmagazine.co.uk/2007/04/research_highli.html)  
The UK’s largest listed businesses aren’t optimising for mobile browser search: 93% of FTSE 100 companies’ homepages do not appear in the first page of search results on Google Mobile Web UK.  
[  
World broadband statistics Q4 2006](http://point-topic.com/contentDownload/dslanalysis/world%20broadband%20statistics%20q4%202006.pdf) (free registration required)  
Worldwide broadband lines at 281.5m. 17.7m lines added in the quarter. Overall global penetration for broadband is 5.4%.  
[Video advertising on the internet](http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p=568)  
Video ads prove more effective than still images for interaction and clickthroughs.  
[Two thirds of Spanish marketers rate mobile marketing as effective](http://portal.viachannel.com/c/document_library/get_file?folderId=3&name=DLFE-21.pdf)  
A very small sample size, but some interesting insights into Spanish mobile marketing.  
[  
AOP – What we know about digital consumers](http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1378)  
Consumers are accessing more content than ever before and are using a greater variety of tools to do so.  
[  
Dave Sifry/Technorati – State of the blogosphere](http://sifry.com/stateoftheliveweb/)  
More blog-related statistics than you could possibly ever need, but interesting reading all the same.  
[UK regional breakdown for users visiting blogs](http://weblogsfeed.hitwise.com/~r/hitwise/heather-hopkins/~3/106857559/demographics_of_visitors_to_bl_1.html)  
Interesting chart from Heather Hopkins at Hitwise showing blog readers are concentrated in London and the Yorkshire/Humber region.  
[  
Taking the pulse of marketing](http://www.businessweek.com/innovate/content/apr2007/id20070403_495043.htm)  
Business Week surveys some top US marketers to spot trends in marketing.  
[Understanding the multi-cultural market](http://www.webershandwick.co.uk/homepage-sections/feature/)  
Research from Weber Shandwick on marketing with ethinic minorities.  
[  
Assorted insights from Shel Holtz](http://www.newcommreview.com/?p=689)  
Rather than reproduce them all here I thought I’d link to a post with plenty of insight and supporting links taken from a [Shel Holtz](http://blog.holtz.com) presentation.  
[  
Online ad market driven forward by social networking](http://www.brandrepublic.com/Digital/News/648697/Online-ad-market-reaches-tipping-point-social-networking-booms/)  
Half of UK marketers plan to use social networks to reach consumers in 2007.