---
title: "The science of persuasion"
url: https://www.simonwakeman.com/blog/2014/01/02/the-science-of-persuasion/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2014-01-02T06:25:12+00:00
modified: 2026-04-11T16:24:54+00:00
author: Simon Wakeman
---
# The science of persuasion

## The science of persuasion

I’m really fascinated by this kind of stuff and how it can be applied to make more effective marketing and communications campaigns: