---
title: "Content, contact, community – a simple, universal marketing strategy"
url: https://www.simonwakeman.com/blog/2006/06/05/content-contact-community-a-simple-universal-web-strategy/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2006-06-06T04:42:00+00:00
modified: 2026-04-11T16:25:33+00:00
author: Simon Wakeman
---
# Content, contact, community – a simple, universal marketing strategy

## Content, contact, community – a simple, universal marketing strategy

Spotted a really interesting post over on the always thought provoking Duct Tape Marketing: [Content, contact, community – a simple, universal marketing strategy](http://www.ducttapemarketing.com/weblog.php?id=P626).  
The three C’s seem a really good base for a marketing or web strategy for any business.  
I can’t think of any type of business that this wouldn’t be relevant to, plus it’s simple and flexible enough to work with clients who are new to the web or interactive marketing.