Simon Wakeman - marketing, public relations and digital communications

Using marketing segmentation and personas to understand customers

Friday, March 30th, 2007 at 9:23 pm

Considering how market segmentation and user personas can work together to improve the effectiveness of marketing activity.

Tags: Customer experience, imediaconnection, market+segmentation, Marketing, personas, segmentation, steve+mulder, user+personas
Categories: Customer experience, Marketing

Context in marketing and public relations

Sunday, March 18th, 2007 at 8:53 pm

How important is the context of the people you’re aiming your marketing or public relations efforts at?

Tags: Marketing, Public relations, Social media, user+context, user+experience, user+personas
Categories: Marketing, Public relations

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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Keeping fit

In my spare time I like to run and cycle. I track my runs and bike rides using the superb RunningAHEAD website: