Context in marketing and public relations

Sunday, March 18th, 2007 at 8:53 pm

How important is the context of the people you’re aiming your marketing or public relations efforts at?

Tags: Marketing, Public relations, Social media, user+context, user+experience, user+personas

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

I have used Simon for the last three years on a number of projects. Not only is he knowledgeable and professional, but he has a full grasp of a customers needs and can deliver the right creative and business results for a customer. Ian Lockyer, BMEA

I have always found him knowledgeable, pleasant and professional…I would happily recommend him to anyone needing a professional advisor in the areas of social media, web 2.0 and public sector communications although it’s worth mentioning that his skill set is much wider than that. Raul Gonzalez, Ether-Ray

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