McDonalds launches user generated advertising

Monday, April 2nd, 2007 at 8:55 pm

McDonald’s has launched a new advertising campaign, centred on a member of the public’s experiences behind the scenes with the fast food giant. The campaign points to a website which demonstrates real transparency.

Tags: Advertising, Marketing, mcdonalds, media+guardian, Public relations, public+relations, tbwa/london, ugc, user+generated+content

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

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