Smell as a marketing tool
Wednesday, May 28th, 2008 at 9:30 pm
The power of our senses in marketing is often forgotten - here’s a great example of the use of smell in marketing.
Simon Wakeman>
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I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.
I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.
The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.
Simon’s passion and enthusiasm for all things digital is infectious. He has a great ability to keep his focus on clients’ big strategic issues, while keeping calm and motivating the team around him. It’s always a pleasure to work with him.
Simon’s core strengths were around being insight led, marketing and experience planning, and successful delivery. Simon led the ‘paperless credit card agreement’ strategy and agreed a solution which met the needs of all the stakeholders…the 1st solution of it’s kind at the time in the UK market and widely adopted by the industry since.
Keeping fit
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