Simon Wakeman - marketing, public relations and digital communications

Do political blogs influence broadsheet newspapers?

Friday, January 11th, 2008 at 10:07 pm

Fellow blogger and CIPR Diploma student Simon Collister has just completed his dissertation looking at the influence of political blogs on mainstream media.

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Categories: Blogging, CIPR Diploma, Public relations

How Twitter works for me

Thursday, April 12th, 2007 at 9:31 pm

I’ve been on Twitter for several weeks now and it’s about time I thought a bit about why.

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Categories: Social media, Twitter

The new McPR way

Saturday, March 3rd, 2007 at 7:28 am

Just finished leafing through this week’s PR Week magazine (UK) - the front page lead on McDonald’s and its move to use staff as brand ambassadors caught my eye.

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Categories: Branding, Marketing, Public relations, Social media

Technorati, Ogilvy and verbal diarrhoea

Monday, February 12th, 2007 at 10:31 am

James Byford and Antony Mayfield have blogged about the Technorati/Ogilvy link-up that was announced last week. The main aspect of the announcement itself that stands out to me is that much was said in the respective news releases and posts, but it all meant so little - a hype and jargon overload.

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Categories: Blogging, Marketing, Public relations, Social media

Wikipedia, Jimmy Wales and PR people

Tuesday, February 6th, 2007 at 7:35 am

Last week’s PR Week magazine (UK) features an article about Jimmy Wales, head honcho at Wikipedia, threatening to ban PR agencies and paid PR professionals from editing Wikipedia if they continue to edit entries about clients.

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Categories: Public relations, Social media

CIPR social media guidelines

Tuesday, January 30th, 2007 at 5:55 am

With the deadline for responses fast approaching there’s a trickle of PR bloggers responding to the social media consultation from the Chartered Institute of Public Relations (CIPR).

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Categories: Blogging, Podcasting, Public relations, Regulations and laws, Social media, Video podcasting

Five things meme

Friday, December 15th, 2006 at 11:59 am

Given there’s an end-of-term feeling around the office at the moment, I suppose it’d be OK to take five minutes out to respond to my tagging by Richard Millington.

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Categories: General

Jumping the gun?

Saturday, October 14th, 2006 at 8:35 pm

I’ve been following the outpouring of blog posts about “Wal-marting across America” with interest. Could this be another example of the blogosphere not checking its sources?

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Categories: Blogging, Public relations, Social media

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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