Simon Wakeman - marketing, public relations and digital communications

Measuring blog engagement - the Fedafi approach

Monday, January 29th, 2007 at 9:38 pm

Gary Reid from Fedafi has some interesting thoughts on a model for measuring engagement in blogging, plus a Wordpress plug-in that is going to help deliver the metrics that make up the model.

Tags: Blogging, fedafi, Public relations, RSS, RSS+analysis, RSS+marketing, RSS+subscribers, Social media, Software, Statistics, research and analysis, Wordpress, wordpress+2.1
Categories: Blogging, Public relations, RSS, Social media, Software, Statistics, research and analysis, Wordpress

Email marketing vs RSS marketing

Tuesday, November 7th, 2006 at 10:58 pm

After a good week or so completely offline I’m now back to find more than 800 emails in my inbox, and that’s after the junk filter has done its best. I also have more than 1,500 unread entries in my RSS reader.

Tags: digital+marketing, email+marketing, Marketing, RSS, RSS+marketing
Categories: Email marketing, General, Marketing, RSS

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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Marketing and public relations

Measuring blog engagement - the Fedafi approach

Email marketing vs RSS marketing

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