Simon Wakeman - marketing, public relations and digital communications

How to: use even more free tools to track coverage on the internet

Monday, August 27th, 2007 at 9:35 pm

Here are another twenty six free tools to use to see what people are saying about you.

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Categories: How to:, Marketing, Public relations, Social media

Is there anyone out there - where have my Feedburner stats gone?

Friday, August 24th, 2007 at 1:35 pm

Is there a problem with Feedburner statistics for RSS feeds, or is it just me?

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Categories: RSS

Social media as a recruitment tool

Sunday, August 19th, 2007 at 8:33 pm

New site Vlogyourjob.com brings social video to public relations recruitment.

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Categories: Public relations, RSS, Social media

How to: use free tools to track your organisation’s coverage on the internet

Saturday, August 11th, 2007 at 9:32 pm

Discover how to use free web services to monitor your organisation’s reputation online.

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Categories: How to:, Marketing, Public relations, RSS, Social media

Chewing the new PR fat once again

Wednesday, June 6th, 2007 at 9:34 pm

I spent yesterday up in London at a Delivering the New PR conference once again.

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Categories: Blogging, Events, Marketing, Online video, Podcasting, Public relations, RSS, Social media, Twitter, Video podcasting, Web strategy

Back from holidays

Monday, May 21st, 2007 at 10:16 pm

It’s been a full 13 days since my last blog post, although Chris and Simon kindly kept things going in my absence.

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Categories: General

Marketing with interactive media

Tuesday, May 1st, 2007 at 6:28 am

If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.

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Categories: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy

Reaching an RSS milestone

Wednesday, March 28th, 2007 at 9:44 pm

For the first time today I had more than 100 people downloading my RSS feed.

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Categories: Blogging, RSS, Social media

New RSS feed for UK top marketing blogs

Monday, March 26th, 2007 at 12:42 pm

The Todd And list of top marketing blogs lists 17 UK-based marketing blogs, including this one. I’ve created an RSS feed that aggregates content from all these blogs.

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Categories: Blogging, Marketing

Getting to know you better

Monday, March 26th, 2007 at 6:54 am

Trying to find out more about the people who read my blog and visit this website.

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Categories: Blogging, RSS, Social media

EuroBlog 2007 - blogs, podcasts, RSS, video and image sharing

Monday, March 19th, 2007 at 6:12 am

The Euroblog 2007 research project confirms that the world of communications is changing fast.

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Categories: Blogging, Online video, Podcasting, Public relations, RSS, Social media, Video podcasting

Google hits your RSS subscriber statistics

Sunday, February 18th, 2007 at 7:57 am

If you track your RSS subscriber figures as closely as I do, you’ll know that the number of people downloading your RSS feed tends to drop markedly at the weekend. Yesterday mine went up though, and a change at Google is behind this.

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Categories: Blogging, RSS, Social media, Statistics, research and analysis

Do RSS subscriber figures always go up?

Friday, February 9th, 2007 at 12:31 pm

Tracking RSS subscribers is a way to see how many people are tracking your blog. It’s a great motivation to see RSS subscriber growth and be able to celebrate milestones. But do RSS subscriber figures always go up anyway?

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Categories: Blogging, Public relations, RSS, Social media, Statistics, research and analysis

Measuring blog engagement - the Fedafi approach

Monday, January 29th, 2007 at 9:38 pm

Gary Reid from Fedafi has some interesting thoughts on a model for measuring engagement in blogging, plus a Wordpress plug-in that is going to help deliver the metrics that make up the model.

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Categories: Blogging, Public relations, RSS, Social media, Software, Statistics, research and analysis, Wordpress

Why doesn’t the BBC offer full RSS feeds?

Monday, January 22nd, 2007 at 6:15 am

There’s much discussion about the merits of publishing full or partial RSS feeds on your website. But I really don’t understand why the BBC doesn’t offer full feeds for their great range of news content.

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Categories: RSS

RSS and predictions for 2007

Wednesday, December 20th, 2006 at 1:38 pm

One of the best set of predictions for 2007 I’ve seen is over at Read/Write Web. They highlight that the growth of RSS will be one of the big stories next year.

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Categories: Blogging, Marketing, Public relations, RSS, Social media

Bells and whistles

Sunday, December 17th, 2006 at 10:59 pm

Over the weekend I’ve added a couple of extra features to my blog - a new Grazr and a site preview for external links.

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Categories: Blogging, Web development, Wordpress

Email marketing vs RSS marketing

Tuesday, November 7th, 2006 at 10:58 pm

After a good week or so completely offline I’m now back to find more than 800 emails in my inbox, and that’s after the junk filter has done its best. I also have more than 1,500 unread entries in my RSS reader.

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Categories: Email marketing, General, Marketing, RSS

Branding in social media

Tuesday, October 17th, 2006 at 9:06 pm

Brand is one of the most mis-used words in marketing. I’ve been thinking about what affects brand perception in social media.

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Categories: Blogging, Branding, RSS, Social media

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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Check out the blogs, podcasts and vidcasts I'm following on my blogroll page.

Keeping fit

In my spare time I like to run and cycle. I track my runs and bike rides using the superb RunningAHEAD website: