Using plain English in local government communications
Monday, February 11th, 2008 at 9:36 pm
Last week the Local Government Association published its list of banned words in an attempt to highlight the use of poor language by local authorities.
Tags: communications, effective+writing, local+government, plain+English, public+relations
Categories: Public relations, Public sector
What’s the difference between marketing and public relations?
Saturday, October 6th, 2007 at 7:58 am
Many visitors to my site want to know the difference between marketing and public relations. Here’s my answer.
Tags: 103bees, definitions, Marketing, Public relations, public+relations
Categories: Marketing, Public relations
CIPR Northern Conference
Monday, May 28th, 2007 at 8:20 pm
Next month I’ll be running a workshop session at Northern Conference in Newcastle looking at podcasting in the public sector.
Tags: chartered+institute+of+public+relations, CIPR, Events, General, podcast, podcast+production, Podcasting, Public relations, Public sector, public+relations, public+sector, Social media
Categories: Events, Podcasting, Public relations, Public sector, Social media
Does newscounter’s right to reply really help communicators?
Tuesday, May 8th, 2007 at 8:53 pm
Newscounter is a new UK-based website that aims to offer a right to reply on controversial or one-sided stories in the media.
Tags: media+relations, newscounter, Public relations, public+relations, Web strategy
Categories: Public relations, Web strategy
Blogging for business
Thursday, April 19th, 2007 at 10:35 pm
Here’s the outline of my presentation on business blogging that I prepared for the MIPAA bloggers’ brunch.
Tags: Blogging, conference+presentation, Events, Marketing, mipaa, Public relations, public+relations, Regulations and laws, Social media, social+media
Categories: Blogging, Events, Marketing, Public relations, Regulations and laws, Social media
Statistics, research and analysis round-up - w/e 6 April 2007
Friday, April 6th, 2007 at 9:43 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, Blogging, broadband, c+c+chapman, dave+sifry, heather+hopkins, hitwise, Marketing, mobile+marketing, Online video, Public relations, public+relations, Search engine optimisation, shel+holtz, Social media, statistics, technorati, video
Categories: Advertising, Blogging, Marketing, Online video, Public relations, Search engine optimisation, Social media, Statistics, research and analysis
Public relations versus search marketing - the future of PR in an online world
Wednesday, April 4th, 2007 at 9:32 pm
The latest white paper from Daryl Willcox makes interesting reading for public relations professionals.
Tags: -research-and-analysis, chartered+institute+of+public+relations, CIPR, daryl+willcox, Marketing, Public relations, public+relations, search+marketing, statistics, Web strategy
Categories: Marketing, Public relations, Statistics, research and analysis, Web strategy
McDonalds launches user generated advertising
Monday, April 2nd, 2007 at 8:55 pm
McDonald’s has launched a new advertising campaign, centred on a member of the public’s experiences behind the scenes with the fast food giant. The campaign points to a website which demonstrates real transparency.
Tags: Advertising, Marketing, mcdonalds, media+guardian, Public relations, public+relations, tbwa/london, ugc, user+generated+content
Categories: Advertising, Marketing, Public relations
Ask.com misses the mark with lack of transparency
Thursday, March 29th, 2007 at 12:13 pm
Ask.com and digital marketing agency Profero are behind a misguided offline and online campaign that’s aiming to encourage UK search users to stop using Google.
Tags: ask.com, Branding, Ethics, Marketing, profero, Public relations, public+relations, Social media, social+media, transparency
Categories: Branding, Marketing, Public relations, Social media
Every impression counts
Tuesday, March 13th, 2007 at 6:43 am
As a marketing and public relations professional, everything you do on behalf of your organisation needs to be consistent with its values.
Tags: Branding, consistency, Marketing, personal+branding, PR, Public relations, public+relations, recruitment
Categories: Branding, Marketing, Public relations
PR is growing thanks to social media
Saturday, March 10th, 2007 at 3:20 pm
Sir Martin Sorrell sees WPP growth being driven by his public relations businesses, and this is good news for public relations as a whole.
Tags: Blogging, Marketing, Public relations, public+relations, Social media, social+media, WPP
Categories: Blogging, Marketing, Public relations, Social media
Reviewing “Life’s a Pitch”
Friday, March 9th, 2007 at 7:50 am
I’ve been reading Life’s a Pitch, a new book by Stephen Bayley and Roger Mavity about how we can pitch more effectively every day of our lives.
Tags: bantam, book+review, Business development, ellee+seymour, lifes+a+pitch, Marketing, outside+line, Personal development, personal+effectiveness, pitching, Public relations, public+relations, Reviews, richard+bailey, roger+mavity, stephen+bayley, stuart+bruce
Categories: Business development, Marketing, Personal development, Public relations, Reviews
The new McPR way
Saturday, March 3rd, 2007 at 7:28 am
Just finished leafing through this week’s PR Week magazine (UK) - the front page lead on McDonald’s and its move to use staff as brand ambassadors caught my eye.
Tags: brand+ambassadors, Branding, Marketing, mcdonalds, nick+hindle, PR, PR+week, Public relations, public+relations, simon+collister, Social media
Categories: Branding, Marketing, Public relations, Social media
CIPR social media guidelines agreed
Tuesday, February 13th, 2007 at 8:11 pm
Chartered Institute of Public Relations (CIPR) president Lionel Zetter reports a busy day of meetings last Wednesday in his latest blog post on PR Voice. He also confirms that the CIPR Council has agreed the new social media guidelines for members.
Tags: Blogging, chartered+institute+of+public+relations, CIPR, code+of+conduct, lionel+zetter, PR, Public relations, public+relations, Regulations and laws, social+media
Categories: Blogging, Public relations, Regulations and laws
Wikipedia, Jimmy Wales and PR people
Tuesday, February 6th, 2007 at 7:35 am
Last week’s PR Week magazine (UK) features an article about Jimmy Wales, head honcho at Wikipedia, threatening to ban PR agencies and paid PR professionals from editing Wikipedia if they continue to edit entries about clients.
Tags: jimmy+wales, public+relations, simon+collister, stuart+bruce, wikipedia
Categories: Public relations, Social media
CIPR social media guidelines
Tuesday, January 30th, 2007 at 5:55 am
With the deadline for responses fast approaching there’s a trickle of PR bloggers responding to the social media consultation from the Chartered Institute of Public Relations (CIPR).
Tags: Blogging, chartered+institute+of+public+relations, CIPR, david+phillips, GREEN+communications, Podcasting, PR, professional+development, Public relations, public+relations, Regulations and laws, simon+collister, Social media, Video podcasting
Categories: Blogging, Podcasting, Public relations, Regulations and laws, Social media, Video podcasting
MarketingSherpa Marketing Wisdom for 2007
Tuesday, January 9th, 2007 at 9:13 pm
My feedreader is awash with predictions, tips and hints for surviving 2007 in the world of marketing and public relations. The MarketingSherpa Marketing Wisdom 2007 is one of the best I’ve seen.
Tags: Marketing, marketingsherpa, public+relations
Categories: Blogging, Email marketing, Marketing, Podcasting, RSS, Social media
Interview with Jamie Galloway, COI
Wednesday, January 3rd, 2007 at 11:17 pm
The Central Office of Information (COI) is the UK government’s centre of excellence for marketing and communications. In this email interview Jamie Galloway, COI’s Director of Digital Media, talks about how the UK government uses digital media in its campaigns.
Tags: blogs, central+office+of+information, COI, communications, jamie+galloway, Marketing, Podcasting, public+relations, public+sector, social+media, uk+government
Categories: Interviews, Public sector, Social media
Blogging year one - 2006
Sunday, December 31st, 2006 at 9:58 pm
I’ve had my own website at www.simonwakeman.com since 2001. Until January 2006 it featured basic information about me and not a lot else. Over the past twelve months that’s definitely changed.
Tags: 2006, 2006+review, blog, Blogging, Marketing, public+relations, social+media
Categories: Blogging, General, Marketing, News, Public relations, Social media
Exploring word of mouth marketing
Friday, December 1st, 2006 at 9:06 pm
I spent an interesting day today at GREEN Communications’ Word of Mouth conference at the Dental Institute in London.
Tags: Marketing, public+relations, word+of+mouth, word+of+mouth+marketing
Categories: Events, Marketing, Public relations
Are niches the way forward for blogs?
Monday, November 27th, 2006 at 10:04 am
Richard Millington has an interesting post about positioning your blog in the crowded PR blogging scene.
Tags: Blogging, niche, public+relations
Categories: Blogging, Public relations
Mixing customer experience, marketing and public relations
Sunday, November 26th, 2006 at 10:36 pm
My thoughts on how you can differentiate yourself through customer experience, and how this links with marketing and public relations.
Tags: customer+experience, Marketing, public+relations
Categories: Customer experience, Marketing, Public relations
Euroblog2007 survey
Sunday, November 26th, 2006 at 9:22 pm
The Euroblog2007 survey has been underway for some weeks now, but I’ve only just been reminded to participate by Philip Young’s post today about the survey period being extended.
Tags: euroblog2007, public+relations, social+media, survey
Categories: Blogging, Public relations, Social media
Social media and trust - Marketing Week
Thursday, November 23rd, 2006 at 10:03 pm
This week’s Marketing Week magazine (UK) carries a double page spread about blogging in marketing. There’s some interesting discussion about trust in blogs and their use as a marketing tool.
Tags: Blogging, Marketing, PR, public+relations, social+media
Categories: Blogging, Marketing, Public relations, Social media
CIPR - social media consultation
Thursday, November 23rd, 2006 at 9:27 pm
The Chartered Institute of Public Relations (CIPR) has just published its consultation document on social media.
Tags: Blogging, chartered+institute+of+public+relations, CIPR, code+of+conduct, Podcasting, PR, public+relations, social+media
Categories: Blogging, Podcasting, Public relations, RSS, Social media
RSS feed for my blog
Receive blog by email
My bookmarks on del.icio.us
My profile on LinkedIn
My profile on Facebook