Launching Behind the Spin online
Monday, April 7th, 2008 at 8:13 pm
Last week I launched the new website for public relations magazine Behind the Spin.
Tags: behind the spin, CIPR, PR, Public relations, richard bailey, Wordpress
Categories: CIPR Diploma, Public relations, Web development
Hear hear: credibility by media type in Canada
Monday, November 5th, 2007 at 7:39 am
A Canadian study provides a welcome reality check: credibility of new media is rated significantly lower than old media
Tags: new+media, old+media, Public relations, Social media, statistics, trust
Categories: Public relations, Social media
Mark Borkowski on role of a publicist
Monday, November 5th, 2007 at 6:51 am
Mark Borkowski provides a useful insight in dealing with celebrity PR following Heather Mills’ appearance on GMTV last week.
Tags: GMTV, heather+mills, mark+borkowski, Public relations
Categories: Public relations
What’s the difference between marketing and public relations?
Saturday, October 6th, 2007 at 7:58 am
Many visitors to my site want to know the difference between marketing and public relations. Here’s my answer.
Tags: 103bees, definitions, Marketing, Public relations, public+relations
Categories: Marketing, Public relations
How to: use even more free tools to track coverage on the internet
Monday, August 27th, 2007 at 9:35 pm
Here are another twenty six free tools to use to see what people are saying about you.
Tags: free+tools, gmail, How to:, Marketing, marketing+pilgrim, media+monitoring, Public relations, RSS, Social media, website+monitoring
Categories: How to:, Marketing, Public relations, Social media
What’s behind a community?
Monday, August 27th, 2007 at 9:21 pm
Ian Delaney at twopointouch.com has an interesting post about how to characterise a community.
Tags: behavioural+pscyhology, community, ian+delaney, Public relations, Social media, twopointouch
Categories: Public relations, Social media
Regulation of UK newspaper and magazine websites
Monday, August 20th, 2007 at 10:30 pm
The UK’s Press Complaints Commission applied its Code of Practice to the inappropriate use of user-generated video to support editorial on a member website.
Tags: PCC, press+complaints+commission, Public relations, regulation, Regulations and laws, Social media, video
Categories: Public relations, Regulations and laws, Social media
Social media as a recruitment tool
Sunday, August 19th, 2007 at 8:33 pm
New site Vlogyourjob.com brings social video to public relations recruitment.
Tags: indigo+red, Public relations, recruitment, RSS, sarah+stimson, Social media, steve+mallison-jones, vlogyourjob
Categories: Public relations, RSS, Social media
How to: use free tools to track your organisation’s coverage on the internet
Saturday, August 11th, 2007 at 9:32 pm
Discover how to use free web services to monitor your organisation’s reputation online.
Tags: How to:, Marketing, Public relations, RSS, Social media
Categories: How to:, Marketing, Public relations, RSS, Social media
Gobbledygook in public relations
Thursday, August 9th, 2007 at 5:43 am
David Scott has a great new Changethis manifesto tackling the over-use of jargon, hype and meaningless terminology in marketing and PR copy.
Tags: Copywriting, Marketing, Public relations
Categories: Copywriting, Marketing, Public relations
CIPR Diploma study day
Monday, July 16th, 2007 at 6:04 pm
I went back to school today at a study day for the CIPR online diploma qualification.
Tags: CIPR Diploma, Public relations
Categories: CIPR Diploma, Public relations
Is asking for blog comments unethical?
Friday, July 13th, 2007 at 10:21 pm
Blogging consultant Debbie Weil has taken some flak for emailing contacts encouraging them to comment on a client’s blog.
Tags: Blogging, Ethics, Public relations, Social media
Categories: Blogging, Ethics, Public relations, Social media
Statistics, research and analysis round-up - w/e 13 July 2007
Friday, July 13th, 2007 at 9:24 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: mobile+advertising, -research-and-analysis, Blogging, businessweek, Email marketing, forrester, lewis+pr, Marketing, marketing+pilgrim, pay+per+click, Public relations, Search engine optimisation, SEO, Social media, social+media, social+media+marketing, statistics, virtual+worlds
Categories: Blogging, Email marketing, Marketing, Public relations, Search engine optimisation, Social media, Statistics, research and analysis
Le Tour de France - it’s finally here
Saturday, July 7th, 2007 at 11:29 pm
It’s been a pretty hectic week, meaning lots of late night working and no time for proper blogging thanks to the arrival of the Tour de France in the UK.
Tags: cycling, Events, Marketing, medway, Public relations, Public sector, tour+de+france
Categories: Events, Marketing, Public relations, Public sector
Chip Griffin on the new media cocktail
Wednesday, July 4th, 2007 at 9:51 pm
Convergence and niches are at the heart of Chip Griffin’s explanation of how the media landscape is changing.
Tags: Public relations, Social media
Categories: Public relations, Social media
What does the Unfair Commercial Practices Directive mean for marketing and public relations?
Sunday, July 1st, 2007 at 6:51 pm
I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.
Tags: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Categories: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Statistics, research and analysis round-up - w/e 29 June 2007
Saturday, June 30th, 2007 at 9:51 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, advertising+association, canada, digital+mums, Direct marketing, EIAA, Marketing, Mediascope+europe, Public relations, Social media, social+networks, statistics
Categories: Advertising, Direct marketing, Marketing, Public relations, Social media, Statistics, research and analysis
Why PR people should care about social media
Tuesday, June 26th, 2007 at 10:52 pm
David Phillips explains why social media is so important in public relations.
Tags: Public relations, Social media
Categories: Public relations, Social media
Ramblings on Facebook, social networking and the future
Sunday, June 24th, 2007 at 10:11 pm
Facebook is everywhere at the moment, but what’s the future for the many new social networking sites launching every week?
Tags: Public relations, Social media
Categories: Public relations, Social media
Looking back at the CIPR Northern Conference
Friday, June 22nd, 2007 at 2:50 pm
I presented at the CIPR’s Northern Conference in Newcastle yesterday and enjoyed the opportunity to find out about PR in the north-east.
Tags: andy+wake, BALTIC, chartered+institute+of+public+relations, CIPR, claire+byers, dont+panic, Events, laurel+hetherington, liz+lewis-jones, medway+council, mixit, newcastle, nicky+wake, podcast, Podcasting, Public relations, Public sector, Reviews, stephen+davies
Categories: Events, Podcasting, Public relations, Public sector, Reviews
Unlocking the power of information
Friday, June 15th, 2007 at 8:19 am
The government has a lot of data. How can it use it for to help improve public sector communications?
Tags: data, Marketing, mash-ups, Online video, Public relations, Public sector, Social media, uk+government
Categories: Marketing, Online video, Public relations, Public sector, Social media
Quote of the day
Tuesday, June 12th, 2007 at 6:59 am
Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)
Tags: brand+experience, Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy, WWAV+Rapp+Collins
Categories: Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy
Evolution of digital communication tools
Monday, June 11th, 2007 at 7:51 am
Digital communication tools are evolving rapidly. Here’s a simple strategic way to see why new tools have been adopted so quickly.
Tags: Alex+Iskold, Blogging, digital+communications, Marketing, Public relations, Read/WriteWeb, Social media
Categories: Blogging, Marketing, Public relations, Social media
Statistics, research and analysis round-up - w/e 8 June 2007
Saturday, June 9th, 2007 at 10:14 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Categories: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
More on weather and the web
Thursday, June 7th, 2007 at 8:30 am
My post last week on the influence of weather on web traffic attracted the attention of self-confessed weather nut Andrew Bond from Metcheck.
Tags: Marketing, Public relations
Categories: Marketing, Public relations
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