Simon Wakeman - marketing, public relations and digital communications

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Archives

Launching Behind the Spin online

Monday, April 7th, 2008 at 8:13 pm

Last week I launched the new website for public relations magazine Behind the Spin.

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Every impression counts

Tuesday, March 13th, 2007 at 6:43 am

As a marketing and public relations professional, everything you do on behalf of your organisation needs to be consistent with its values.

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The new McPR way

Saturday, March 3rd, 2007 at 7:28 am

Just finished leafing through this week’s PR Week magazine (UK) - the front page lead on McDonald’s and its move to use staff as brand ambassadors caught my eye.

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CIPR social media guidelines agreed

Tuesday, February 13th, 2007 at 8:11 pm

Chartered Institute of Public Relations (CIPR) president Lionel Zetter reports a busy day of meetings last Wednesday in his latest blog post on PR Voice. He also confirms that the CIPR Council has agreed the new social media guidelines for members.

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CIPR social media guidelines

Tuesday, January 30th, 2007 at 5:55 am

With the deadline for responses fast approaching there’s a trickle of PR bloggers responding to the social media consultation from the Chartered Institute of Public Relations (CIPR).

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Social media and trust - Marketing Week

Thursday, November 23rd, 2006 at 10:03 pm

This week’s Marketing Week magazine (UK) carries a double page spread about blogging in marketing. There’s some interesting discussion about trust in blogs and their use as a marketing tool.

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CIPR - social media consultation

Thursday, November 23rd, 2006 at 9:27 pm

The Chartered Institute of Public Relations (CIPR) has just published its consultation document on social media.

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CIPR consults on social media

Thursday, November 16th, 2006 at 8:18 pm

CIPR president Tony Bradley has blogged about the strengthening up the institute’s ability to deal with members who flout the rules, as well as mentioning the CIPR’s social media consultation document.

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Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

I highly recommend Simon. He is an experienced marketing manager with excellent digital channel skills. He thinks strategically, is exceptionally reliable - always delivering on time and with good quality - and is also a good team player…It was great to have him on the team at Egg. Wendy Schratz, Egg

Simon’s core strengths were around being insight led, marketing and experience planning, and successful delivery. Simon led the ‘paperless credit card agreement’ strategy and agreed a solution which met the needs of all the stakeholders…the 1st solution of it’s kind at the time in the UK market and widely adopted by the industry since. Mike Beddington, Egg

Keeping fit

I track my runs and bike rides using the superb RunningAHEAD website: