Simon Wakeman - marketing, public relations and digital communications

A sound bit of branding theory

Thursday, June 14th, 2007 at 11:11 pm

James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.

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Categories: Branding, Marketing, Personal development

Starting the CIPR diploma today

Monday, June 4th, 2007 at 6:00 am

I figured it was about time I got myself a PR qualification, so today’s my first day studying for the CIPR Diploma in Public Relations.

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Categories: CIPR Diploma, Careers, Personal development, Public relations

Do good presenters need Powerpoint?

Thursday, April 26th, 2007 at 6:30 am

That beloved business tool, Microsoft Powerpoint, was the topic of much discussion in the office yesterday.

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Categories: Personal development

Job hunting and social networking sites

Wednesday, April 25th, 2007 at 9:34 pm

Personal branding is more important than ever before when you’re hunting for a job, and social networking sites have an important role to play.

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Categories: Blogging, Careers, Personal development, Social media

Reviewing “Life’s a Pitch”

Friday, March 9th, 2007 at 7:50 am

I’ve been reading Life’s a Pitch, a new book by Stephen Bayley and Roger Mavity about how we can pitch more effectively every day of our lives.

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Categories: Business development, Marketing, Personal development, Public relations, Reviews

Thoughts on developing your people

Thursday, February 15th, 2007 at 9:25 pm

Anna Farmery at the Engaging Brand blog has a nice post about what you can do to develop your team members. She has some good and easily actionable tips for helping develop the skills of your team. I’ve added a few of my own too.

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Categories: Personal development

Feedback on CIPR social media guidelines

Monday, January 8th, 2007 at 7:13 am

Late last year the UK’s Chartered Institute of Public Relations (CIPR), of which I’m a member, published its discussion paper on social media. I’ve finally had a chance to respond with my thoughts.

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Categories: Blogging, Personal development, Podcasting, Public relations, Social media

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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