The new McPR way

Saturday, March 3rd, 2007 at 7:28 am

Just finished leafing through this week’s PR Week magazine (UK) - the front page lead on McDonald’s and its move to use staff as brand ambassadors caught my eye.

Tags: brand+ambassadors, Branding, Marketing, mcdonalds, nick+hindle, PR, PR+week, Public relations, public+relations, simon+collister, Social media

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

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