Simon Wakeman - marketing, public relations and digital communications

Brands matter to kids

Wednesday, August 8th, 2007 at 9:36 pm

More evidence about the power of branding raises some ethical concerns about marketing to young children.

Tags: Branding, differentiation, Marketing, marketing+to+children, mcdonalds
Categories: Branding, Marketing

McDonalds launches user generated advertising

Monday, April 2nd, 2007 at 8:55 pm

McDonald’s has launched a new advertising campaign, centred on a member of the public’s experiences behind the scenes with the fast food giant. The campaign points to a website which demonstrates real transparency.

Tags: Advertising, Marketing, mcdonalds, media+guardian, Public relations, public+relations, tbwa/london, ugc, user+generated+content
Categories: Advertising, Marketing, Public relations

The new McPR way

Saturday, March 3rd, 2007 at 7:28 am

Just finished leafing through this week’s PR Week magazine (UK) - the front page lead on McDonald’s and its move to use staff as brand ambassadors caught my eye.

Tags: brand+ambassadors, Branding, Marketing, mcdonalds, nick+hindle, PR, PR+week, Public relations, public+relations, simon+collister, Social media
Categories: Branding, Marketing, Public relations, Social media

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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Marketing and public relations

Brands matter to kids

McDonalds launches user generated advertising

The new McPR way

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