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Articles tagged with: Marketing

Why agile is important in public sector communications
11 Jun 2009 at 9:40 pm | One comment

Why agile delivery is important in public sector communications – as demonstrated by the web team from the newly-formed Department for Business, Innovation & Skills.

Meet Sarah Mainprize from North East Lincolnshire Council
8 Jun 2009 at 9:09 pm | No comments

Sarah is head of communications and marketing at North East Lincolnshire Council – read her thoughts on local government communications, CAA and more.

Marketing executive vacancy at Medway Council
3 Jun 2009 at 8:45 pm | One comment

We’re looking for a marketing executive to join us on a short-term contract this summer at Medway Council.

Bad direct marketing – www.terminatetherate.org
25 May 2009 at 9:33 pm | One comment

Sometimes a piece of marketing drives me to despair at how badly conceived it is.

Local services need to use social media – Ashley Wilcox
22 May 2009 at 9:55 pm | 2 comments

The mix of CAA, growth of social media and structural changes in mainstream media means interesting times ahead for public sector communicators.

Changing news and public sector media relations
20 May 2009 at 10:01 pm | No comments

The web has changed how people consume news beyond recognition – I’ve been thinking about what these changes mean to public sector media relations.

Meet John Shewell from Brighton & Hove City Council
14 May 2009 at 6:33 am | No comments

Some great insights from John Shewell, Head of Communications at Brighton & Hove City Council.

Meet David Holdstock, London Borough of Hillingdon
7 May 2009 at 6:33 am | 2 comments

An interview with David Holdstock about communications at the London Borough of Hillingdon.

More from Manchester’s web 2.0 conference
30 Apr 2009 at 12:41 pm | No comments

My live blog from the second session at the Public Sector Forums web 2.0 conference.

More interesting stuff on the web
16 Apr 2009 at 9:33 pm | No comments

Some useful statistics on social media usage as well as a couple of handy posts from Neville Hobson.

Honest marketing is important
2 Apr 2009 at 11:52 am | 3 comments

What claims can you justifiably make in advertising? This advert for Admiral insurance seems to be stretching it.

Twitter follow etiquette for councils
30 Mar 2009 at 11:23 am | 13 comments

Exploring different ways a council can approach “following” on Twitter.

19 Mar 2009 at 9:32 pm | One comment

Should communicators see the use of social media in marketing and public relations as part of their day job?

13 Mar 2009 at 9:16 pm | 3 comments

Being able to combine traditional and new marketing techniques in integrated campaigns is an important skill for marketers and communicators.

11 Feb 2009 at 10:20 pm | 4 comments

Thoughts about writing too much text on adverts.

10 Feb 2009 at 9:53 pm | No comments

More councils and councillors using social media to communicate and engage.

6 Feb 2009 at 5:01 am | One comment

Some thought-provoking questions on social media from the IDeA’s Ingrid Koehler.

5 Feb 2009 at 8:24 pm | 4 comments

Some thoughts after today’s local government communicators event in Birmingham.

30 Jan 2009 at 8:03 pm | 6 comments

An article I wrote for CIPR on local government and social media.

29 Jan 2009 at 1:24 pm | No comments

An early look at what the Digital Britain report means for marketing and public relations in the public sector.

28 Jan 2009 at 10:24 pm | 7 comments

Looking at online networking opportunities for local government and other public sector communicators.

28 Jan 2009 at 9:12 pm | No comments

A round-up of the interesting things I’ve spotted over the past few days.

27 Jan 2009 at 9:34 pm | One comment

Some interesting findings from Edelman’s annual trust and credibility survey.

11 Jan 2009 at 8:55 pm | No comments

A selection of interesting content I found this week.

8 Jan 2009 at 6:40 am | 2 comments

Another example of misuse of technology in marketing – a bit more customer empathy required I think.