Why issues management, environmental awareness and common sense are vital when producing promotional materials.

It’s been an interesting day – having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.

Some initial thoughts on the new brand identity for the London 2012 Olympic Games and Paralympic Games unveiled in London today.

A first look at the new logo for London 2012

I’m live blogging from the Roundhouse in Camden (London) this morning at the launch of the new brand for London 2012 Olympics and Paralympics.

On Monday the new brand for the London 2012 Olympics and Paralympics will be unveiled, and you can get a look as soon as it’s unveiled at 11am.