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@carlhaggerty - no, we looked at it, but like u couldn't see value beyond swish page turning. also had some accessibility concerns

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London 2012 brand launch - the aftermath

Monday, June 4th, 2007 at 10:26 pm

It’s been an interesting day - having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.

Tags: Blogging, brand, Branding, logo, london, london+2012, london+2012+logo, Marketing, olympics, paralympics, Public relations, Social media

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First thoughts on the new London 2012 brand

Monday, June 4th, 2007 at 12:25 pm

Some initial thoughts on the new brand identity for the London 2012 Olympic Games and Paralympic Games unveiled in London today.

Tags: brand, Branding, logo, london, london+2012, london+2012+logo, Marketing, olympics, paralympics, Public relations

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