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Inside Innocent

Thursday, June 21st, 2007 at 10:00 pm

David Taylor’s been inside Innocent HQ and has some interesting observations on what he saw.

Tags: Branding, innocent, Marketing

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Is the Innocent brand losing its magic?

Wednesday, June 6th, 2007 at 9:11 pm

The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business?

Tags: brand+positioning, brand+strategy, Branding, innocent, innocent+smoothies, Marketing, this+water

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Pet food poisoning shows brands need to be genuine

Wednesday, March 28th, 2007 at 9:33 pm

The American pet food poisoning scare shows that while brands must ensure they stay true to the values they demonstrate to consumers.

Tags: brand, Branding, Eukanuba, Iams, innocent, innocent+drinks, Marketing, Menu+Foods, Nutro, pet+food+poisoning, petconnection, safeway, transparency+in+branding, walmart

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