Saturday, December 29th, 2007 at 1:14 am
Marketers can get stuck in the discounting trap, seeing price as the most effective part of the marketing mix to attract customers, but there’s always an alternative.
Tags: Advertising, commoditisation, commoditization, differentiation, faversham, Marketing, price+competition, railway+hotel+faversham
Categories: Advertising, Marketing
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I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.
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