What does the Unfair Commercial Practices Directive mean for marketing and public relations?
Sunday, July 1st, 2007 at 6:51 pm
I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.
Tags: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Categories: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Statistics, research and analysis round-up - w/e 29 June 2007
Saturday, June 30th, 2007 at 9:51 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, advertising+association, canada, digital+mums, Direct marketing, EIAA, Marketing, Mediascope+europe, Public relations, Social media, social+networks, statistics
Categories: Advertising, Direct marketing, Marketing, Public relations, Social media, Statistics, research and analysis
Quote of the day
Tuesday, June 12th, 2007 at 6:59 am
Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)
Tags: brand+experience, Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy, WWAV+Rapp+Collins
Categories: Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy
Statistics, research and analysis round-up - w/e 8 June 2007
Saturday, June 9th, 2007 at 10:14 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Categories: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Statistics, research and analysis round-up - w/e 25 May 2007
Monday, May 28th, 2007 at 9:22 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, ofcom, Online video, Podcasting, Public relations, Search engine optimisation, Social media, statistics, Web strategy, web+2.0
Categories: Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, Online video, Podcasting, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy
Marketing with interactive media
Tuesday, May 1st, 2007 at 6:28 am
If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.
Tags: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Categories: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Delivering truly integrated marketing and public relations campaigns
Tuesday, April 10th, 2007 at 9:25 pm
Nick Porter, director at Iris PR, has an interesting article about how agencies need to delivery genuinely integrated campaigns on the BrandRepublic website.
Tags: Advertising, brandrepublic, campaign+integration, Direct marketing, Email marketing, iris+pr, Marketing, nick+porter, Public relations, robin+grant, Social media
Categories: Advertising, Direct marketing, Email marketing, Marketing, Public relations, Social media
Direct mail, opt-in, opt-out and saving the environment
Monday, February 26th, 2007 at 7:00 am
The UK direct marketing industry is responsible for producing 550,000 tonnes of paper mailings each year. Is it time they started sending mailings to people who have actually asked for them?
Tags: Direct marketing, Email marketing, Regulations and laws
Categories: Direct marketing, Email marketing, Regulations and laws
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